Our Story
born from disconnection, loss, and the longing for more.
helping men
remember
EMI is a living body of leaders, facilitators, and coaches, united by a shared mission: to restore healthy masculine culture.
We create safe, intentional spaces where men can drop the masks, break free from limiting beliefs and embody their masculine leadership.
From pain to purpose
EMI is a not-for-profit collective built so men can remember who they are, find safety in brotherhood, and step into their masculine leadership.
The origin story
Created in response to the cultural crisis men are facing
After losing friends to suicide, we recognised the urgent need for spaces where men can be vulnerable, supported, and reconnected - to themselves, to each other, and to life.
EMI exists to prevent further loss and to help men feel whole, live with purpose, and find brotherhood - for the betterment of themselves, their families, their communities, and society.
Our vision
Train 500 facilitators.
Impact 10,000+ men through the Academy.
Build a physical retreat centre, a “home” for men’s work.
Partner with communities, organisations, and families to redefine healthy masculinity for generations to come.
this is a movement
A mission to restore healthy masculine culture
EMI core Leadership
RYAN barraclough
Founder of EMI
Jacob oneilll
Founder of EMI
scott loffler
Founder of EMI
luke salmon
Founder of EMI
step into
the work
EMI is a not-for-profit dedicated to restoring healthy masculine culture through education, initiation and brotherhood.
The Academy
A year long journey to embody masculine leadership through education, initiation and brotherhood.
Events
knowledge only matters when a man has embodied the experience. Attend one of our events and find out what you’re truly made of.
Free mens community
meet other men on the path, receive free resources to support your growth, and find out about upcoming opportunities.
Become part of
the movement.
the culture.
the brotherhood.
Thousands of men across Australia have already stepped into this work.
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